BUILT ON HARD MILES

Four mates. A lot of hill time. We make high-performance outdoor equipment for big days out - designed to work, not just look the part. We prove it in all conditions, explain our choices plainly, and put effort back into the places we use.

Four climbers sitting on a mountain top with a scenic view of clouds and mountains.
Roots

We are four mates from Shropshire, our obsession with outdoor equipment began in our early twenties. Clocking up hundreds of hard miles in the hills, we quickly developed an eye for the details you feel eight hours into a day out.


THE TURNING POINT

Over the years we’ve had countless brainstorming sessions about how we’d improve existing kit, and even made some of our own.
Then finally, on a drive up to Scotland, it clicked. Let’s design and sell our own kit.