Design Philosophy
We start by designing the kit we actually want on our own pack lists. There’s already plenty of gear that does a similar job but that’s not really the point. Our aim is simple, make really good kit: strip out what isn’t needed, add what genuinely helps.
Distance first. Cut carried weight without giving up real-world durability. If a part doesn’t earn its weight, it’s out.
We build to reduce weight. If a feature doesn’t perform, it’s gone. Materials are chosen deliberately: stronger where loads and wear are highest, lighter where they aren’t. Specs and tolerances are set from the outset so every unit matches, and we’re clear about limits: what a product is for, and what it isn’t.
The process is simple:
- Define the job: distance, terrain, weather, repetition.
- Choose materials by stress zone, not trend.
- Lock the tech pack (patterns, BOM, stitch/seam specs, QA points).
- Order samples, test outside, fix what slows doesn't work and publish what changed. Repeat this process until we're 100% happy with the product.